The story of Sara Al-Otaibi is not an individual case — it’s a model of what specialized training can achieve. From a literature graduate searching for work, to a Product Manager at a leading tech company, in just 18 months.
The beginning: a turning point
Sara graduated in 2024 with a bachelor’s degree in English Literature. Like thousands of graduates, she found herself facing a labor market that didn’t demand her specialty. “For 8 months I applied to over 200 jobs and didn’t get a single interview,” she recalls.
The decision: learn a sought-after skill
Sara decided to invest a full year in retraining. She enrolled in Lamar’s “Digital Product Management” program, and her decision was based on an analysis of the Saudi labor market:
- Demand for product managers has grown 130% in 3 years
- The skill combines analysis and creativity — a good fit for her literary background
- Salaries are attractive and career progression is fast
The journey: 6 months of intensive training
Sara spent 6 months in daily training. She completed 4 hands-on projects, earned two international certificates, and built a network of relationships with over 30 product managers in Saudi Arabia.
The outcome
Two weeks before graduating, Sara received 3 job offers. She chose a leading Saudi company in the digital financial sector, at a salary three times what she had aspired to before the training.
“Lamar didn’t give me a job — it gave me the tools to build my own. The difference between a traditional institute and Lamar is that Lamar thinks in terms of the labor market, not the curriculum.”
— Sara Al-Otaibi, Class of 2025
Sara’s story is not the exception. 82% of Lamar graduates find a job within 4 months of graduation, according to our statistics.
